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�ye̕m�H|��}�39� �� "�� Salespeople sometimes make use of the Behavior Attitude relationship to attempt to persuade others. Review the variables that determine attitude strength. Professor Bettinghaus has served as Chairman of the Behavioral Science Interest Group of the Speech Association, and as a consulting editor in the behavioral science areas for both the Central States Speech Journal and the Quarterly Journal of Speech . They are complex and are an acquired state through experiences. Classical conditioning using pleasurable stimuli is another method of attitude formation and one widely used by advertisers who pair a product with catchy music, soothing colors, or attractive people.

h�bbd``b`f3��!�`-�) �� DqO�X�A�e�Hd #n��ߙ� � Erwin P. Bettinghaus, (Ph.D., Illinois, 1959) is Professor of Communication and Assistant Dean of the College of Communication Arts at Michigan State University. endstream endobj 1103 0 obj <>stream ADVERTISEMENTS: Read this article to learn about the theories of Attitude are : 1. By continuing to browse this site, you agree to its use of cookies as described in our I have read and accept the Wiley Online Library Terms and Conditions of Use Though there is a frequent discontinuity between various groupings because related approaches have focused on different sets of phenomena but still such classification is valid from practical point of view. and you may need to create a new Wiley Online Library account.Enter your email address below and we will send you your usernameIf the address matches an existing account you will receive an email with instructions to retrieve your username Changing Attitudes through Persuasion Cognitive-Consistency Theories 2.

Some Specific Factors Affecting Attitude Change Erwin P. Bettinghaus Professor Bettinghaus has served as Chairman of the Behavioral Science Interest Group of the Speech Association, and as a consulting editor in the behavioral science areas for both the Central States Speech Journal and the Quarterly Journal of Speech . In psychology, attitude is a psychological construct, a mental and emotional entity that inheres in, or characterizes a person. Regardless of whether the change is due to the cognitive principles of self-perception or the more affective principles of dissonance reduction, the attitude change … Erwin P. Bettinghaus, (Ph.D., Illinois, 1959) is Professor of Communication and Assistant Dean of the College of Communication Arts at Michigan State University. Define the concept of an attitude and explain why it is of such interest to social psychologists. Third, our skills with regard to focusing on positive rather than negative influences. These same factors also have an impact on attitude change; that is, attitude changes are learned, and they are influenced by personal experiences and the information gained from various personal and impersonal sources. Social Judgment Theories!

Outline the factors that affect the strength of the attitude-behavior relationship. Attitude formation theories help us understand how a person's attitude takes shape and why a person might have a particular attitude or how that attitude came to exist. �*�����q�:ړ���I�~�r�����"ơ�����=����1 �FZk }㞦qJ���:��գ����J(���P�Q�#-n���B]g��,��;\��2H}�2���c�XcKN��U����Xp�T��\8f�9�~77��fBp��TyY̊���ׄ#�v Professor Baseheart's research interest lie in persuasion and attitude change and in psycholinguistics.Use the link below to share a full-text version of this article with your friends and colleagues.

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In order for attitude change to occur, there must be a discrepancy between the need being met by the attitude and the attitude itself.

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